It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.

Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.

No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.

No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?


Explanation: The selected answer, "No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page," is correct. A high bounce rate typically indicates that a significant portion of visitors are leaving the website after viewing only one page, suggesting that they either didn't find what they were looking for or didn't engage further with the content. In contrast, a low bounce rate suggests that visitors are staying on the website and exploring additional pages or engaging with the content, which is generally indicative of a positive user experience. Therefore, in the context of website performance, a lower bounce rate is generally considered desirable as it suggests greater user engagement and satisfaction with the website's content and overall experience. Recognizing the significance of bounce rate in evaluating website performance and understanding that a low bounce rate is preferable for indicating user engagement and satisfaction is crucial for assessing and improving the effectiveness of a website in achieving its objectives.
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