The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Because you can’t target more than one language at a time.

Because search engines won’t see the Portuguese content.

Because you can’t apply smart content to change the form language on your landing pages.

Because search engines will index both languages resulting in confusing search results.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?


Explanation: Creating a second website using smart content for the Portuguese version may not be the best approach primarily because **search engines won’t see the Portuguese content**. This option is correct because while smart content can dynamically change based on visitor characteristics like location or device, search engine crawlers often only view the default content of a webpage, which may not include the variations generated by smart content. Therefore, if the Portuguese version of the website is created solely through smart content, search engines may only index the default content in the primary language, potentially leading to a lack of visibility for the Portuguese content in search engine results. This could hinder the website's ability to attract Portuguese-speaking visitors through organic search. While the other options mention limitations of targeting multiple languages simultaneously or applying smart content to change form language on landing pages, they do not address the critical issue of search engine visibility for the Portuguese content, making the option about search engines indexing both languages and resulting in confusing search results less relevant in this context. Thus, the main concern lies in ensuring that search engines can recognize and index the Portuguese content, which may necessitate approaches beyond solely relying on smart content for language variations.
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