Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search

Segmentation by lifecycle stage

Segmentation by paid campaign

Segmentation by buyer persona

Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Explanation: To add contextual marketing and enhance the impact of the campaign centered around the longtail keyword "landing page optimization services," **segmentation by organic search** is the most appropriate choice. This option is correct because segmentation by organic search allows for targeting visitors who arrived at the website through search engine queries related to the longtail keyword. By segmenting visitors based on how they discovered the website organically, marketers can tailor the content and messaging to align with their specific search intent, such as providing information about landing page optimization services. This approach ensures that the marketing efforts resonate with visitors' interests and needs, increasing the likelihood of engagement and conversion. In contrast, segmentation by lifecycle stage, paid campaign, or buyer persona may not directly align with the context of the longtail keyword or the intent behind organic search traffic, making them less effective for this particular campaign. Therefore, leveraging segmentation by organic search enables Jana to implement contextual marketing strategies that are closely aligned with the campaign's focus and target audience.

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Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Explanation: Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

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