In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

Low traffic website pages, since there’s more to gain because of the low traffic.

High traffic landing pages, since you’re getting many views on the pages.

Emails, since they are already targeted when you send them.

Blog posts, since they are viewed by all of the different lifecycle stages.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: In order to begin with contextual marketing, you should determine the opportunities. Where should you start?


Explanation: To begin with contextual marketing, you should start by identifying opportunities, and **high traffic landing pages** are the most suitable starting point. This option is correct because high traffic landing pages receive a significant volume of views, providing ample opportunities to gather data and insights into visitor behavior and preferences. By focusing on optimizing these pages for contextual marketing, marketers can leverage the existing traffic to test and refine various contextual strategies, such as personalized content, dynamic CTAs, or tailored offers. Additionally, since high traffic landing pages attract a diverse audience, analyzing their interactions can help identify common patterns and preferences across different segments, enabling more effective targeting and personalization efforts. In contrast, low traffic website pages may limit the scope for experimentation and data collection, while emails and blog posts, although important channels, may not offer the same level of immediate engagement and interaction as landing pages. Therefore, starting with high traffic landing pages provides a solid foundation for implementing contextual marketing strategies and maximizing their impact.
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