In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current.

You have the information needed to be able to personalize.

The information is accurate.

Personalization has been enabled for the properties you’re using.


Choose an option to see if it’s correct. Check the explanation below.


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Explanation: In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:


Explanation: The correct answer is **Personalization has been enabled for the properties you’re using**. This option is correct because personalization relies on having access to relevant information about contacts in your database and utilizing that information to tailor content or experiences. While ensuring that the information in the contacts database is current, accurate, and contains the necessary data for personalization are all crucial steps for successful personalization efforts, enabling personalization for the properties you're using is equally essential. Without enabling personalization for specific properties or fields in your database, you won't be able to leverage that information effectively to personalize content or experiences for your audience. Therefore, ensuring that personalization is enabled for the properties you intend to utilize is a critical aspect of preparing your contacts database for successful personalization initiatives.

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