Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

“Different types of dog food”

“How to teach a dog to sit”

“Best animal rescues near me”

“PetSpot animal supplies”


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Explanation: Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?


Explanation: At the consideration stage of the buyer’s journey, using the keyword **“Different types of dog food”** would be the best strategy for PetSpot, a company that sells animal supplies. This option is correct because keywords related to product comparison or exploration indicate that potential customers are actively researching different options and evaluating their choices. By targeting keywords such as "Different types of dog food," PetSpot can position itself in front of users who are specifically seeking information about various dog food options, signaling their intent to make a purchase decision. By appearing in search results related to this keyword, PetSpot can provide valuable insights, recommendations, and product offerings that cater to the needs and preferences of these users, influencing their consideration process and increasing the likelihood of them choosing PetSpot for their animal supply needs. In contrast, keywords like "How to teach a dog to sit," "Best animal rescues near me," or "PetSpot animal supplies" may not be as relevant or effective at the consideration stage, as they do not directly address the user's intent to research and compare different products or brands. Therefore, targeting the keyword "Different types of dog food" aligns with the goal of reaching potential customers who are actively considering their options and are primed to engage with PetSpot's offerings.
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