What is conversion rate optimization (CRO)?

A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page

The process of increasing the percentage of website visitors who take a desired action

A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale

The process by which an anonymous website visitor becomes a known lead


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Explanation: What is conversion rate optimization (CRO)?


Explanation: The correct answer is **The process of increasing the percentage of website visitors who take a desired action**. Conversion Rate Optimization (CRO) involves systematically improving a website's performance to increase the percentage of visitors who complete a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form. This process focuses on optimizing various elements of a website, including its design, content, layout, and functionality, to encourage and facilitate conversions. By analyzing user behavior, conducting A/B testing, and making data-driven decisions, marketers can identify barriers to conversion and implement changes that enhance the user experience and drive higher conversion rates. Ultimately, CRO aims to maximize the effectiveness of a website in achieving its objectives, whether they are related to sales, lead generation, or other key performance indicators.
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