What is the benefit of advertising in Instagram Explore?

It costs less money to advertise in Explore so advertisers can see better performance

Fewer advertisers run ads in Explore so there is less competition

People in Explore are in the mindset to discover content from creators they don’t follow

More people view content in Explore than they do in their own feed


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What is the benefit of advertising in Instagram Explore?


Explanation: The correct answer is that **people in Explore are in the mindset to discover content from creators they don’t follow**. Instagram Explore is a section of the platform specifically designed for users to discover new content and accounts based on their interests and past interactions. Unlike the main feed, where users primarily see content from accounts they follow, Explore provides a curated selection of posts, videos, and stories that align with a user's preferences, even if they don't follow those accounts. This presents a unique opportunity for advertisers to reach a broader audience who may not be familiar with their brand or products. Since users in Explore are actively seeking out new content and are open to discovering new accounts, they are more receptive to ads from brands they haven't engaged with before. Therefore, advertising in Instagram Explore allows businesses to tap into a receptive audience that is actively looking for new and engaging content, making it an effective strategy for reaching potential customers and driving brand awareness.
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