What is one ad type that is unique to Snapchat?

Story ads

Image ads

Sponsored messages

AR lenses


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What is one ad type that is unique to Snapchat?


Explanation: The correct answer is **AR lenses**. AR (Augmented Reality) lenses are a unique ad type specific to Snapchat. These lenses allow advertisers to create immersive and interactive experiences for users by overlaying digital elements onto the real world through the Snapchat camera. Users can interact with AR lenses in real-time, enhancing their engagement with the brand in a playful and entertaining manner. AR lenses have become a signature feature of Snapchat's platform, offering advertisers a creative way to connect with the app's predominantly younger user base. By leveraging AR technology, advertisers can create memorable brand experiences that resonate with users and drive brand awareness, engagement, and even conversions. This innovative ad format sets Snapchat apart from other social media platforms and underscores its commitment to offering cutting-edge advertising solutions that capture the attention of its audience.
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