If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

A negative keyword

A phrase keyword

A broad match modifier

A phrase match modifier


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?


Explanation: The correct answer is **A negative keyword**. Negative keywords are an essential component of a well-optimized advertising campaign as they allow advertisers to prevent their ads from appearing in search results that include specific terms or phrases. By using negative keywords, advertisers can refine their targeting and ensure that their ads are displayed to the most relevant audience, thereby improving the efficiency and effectiveness of their campaigns. For example, if a company sells high-end luxury watches but does not want their ads to appear for searches related to "cheap watches," they can add "cheap" as a negative keyword to exclude their ads from appearing in such searches. Negative keywords help advertisers focus their ad spend on users who are more likely to convert while minimizing wasted clicks and irrelevant traffic. Additionally, negative keywords can help improve ad relevance, click-through rates, and overall campaign performance by ensuring that ads are only displayed to users actively seeking the products or services being offered. Therefore, utilizing negative keywords strategically is crucial for maximizing the return on investment (ROI) of advertising campaigns across various digital platforms.
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