Which of the following represents an exact match keyword?

“dog treats”

[dog treats]

dog treats

-dog treats


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following represents an exact match keyword?


Explanation: The correct answer is **[dog treats]**. In the context of keyword match types in digital advertising, square brackets denote an exact match keyword. Exact match keywords are designed to trigger ads only when a user's search query precisely matches the keyword or a close variant of it. This match type offers the highest level of precision and control over when ads are displayed, ensuring that they appear exclusively for highly relevant searches. For instance, if an advertiser sets the keyword [dog treats] to exact match, their ad will only be eligible to show when a user enters the search query "dog treats" without any additional words before, after, or between them. This level of specificity can help advertisers tailor their ad messaging to closely align with the user's search intent, resulting in improved ad relevance, higher click-through rates, and potentially better conversion rates. By using exact match keywords, advertisers can effectively target users who are actively seeking the products or services they offer, thereby maximizing the efficiency and effectiveness of their advertising campaigns.
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