Which of the following represents a broad match keyword?

wall art

“wall art”

wall +art

-wall art


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following represents a broad match keyword?


Explanation: The correct answer is **wall art**. In the realm of keyword match types in digital advertising, a broad match keyword refers to a keyword without any special symbols or modifiers. Broad match keywords allow ads to appear for a wide range of search queries that are related to, but not necessarily identical to, the keyword itself. For instance, if an advertiser sets the keyword "wall art" to broad match, their ad may be triggered by searches like "buy wall art," "wall art ideas," or "modern wall decor," among others. This match type offers advertisers a broad reach and can help capture relevant traffic variations, including synonyms, misspellings, related searches, and even searches with different word order. While broad match keywords can generate a high volume of impressions and potentially reach a larger audience, they may also lead to some degree of irrelevant clicks or impressions. Advertisers often use broad match keywords in conjunction with negative keywords and other match types to refine targeting, control costs, and improve the overall effectiveness of their advertising campaigns.
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