What elements should be included in your search ad copy? Select all that apply.

Questions

Keywords

A call-to-action

Analogies


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Explanation: What elements should be included in your search ad copy? Select all that apply.


Explanation: The elements that should be included in search ad copy are **keywords** and **a call-to-action**. Keywords are essential because they determine when and where your ads appear in search engine results pages (SERPs). By including relevant keywords in your ad copy, you increase the likelihood that your ad will be shown to users searching for those terms, improving its visibility and relevance. A call-to-action (CTA) is equally important as it prompts users to take the desired action, such as clicking on the ad to visit your website, making a purchase, or signing up for a newsletter. A clear and compelling CTA can significantly improve ad performance by guiding users towards conversion actions, thereby maximizing the effectiveness of your advertising efforts. Questions and analogies, while they may be effective in certain contexts, are not typically included in search ad copy as they can distract from the primary objective of encouraging users to click on the ad and take action. Therefore, the correct elements to include in search ad copy are keywords and a call-to-action, as they directly contribute to ad relevance, user engagement, and ultimately, campaign success.
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