If your business has a short buying cycle, which attribution model should you use?

First and last

First-touch

Linear

Simple decay


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Explanation: If your business has a short buying cycle, which attribution model should you use?


Explanation: If your business has a short buying cycle, **Simple decay** is the most appropriate attribution model to use. This model assigns credit to each touchpoint in the customer journey, with more recent interactions receiving more weight than older ones. In a short buying cycle where customer interactions occur relatively close together in time, recent touchpoints are likely to have a greater impact on the purchasing decision. By giving more weight to these recent interactions, the Simple decay model provides a more accurate representation of how marketing efforts influence conversions in such scenarios. It ensures that touchpoints closer to the point of conversion receive the appropriate credit, allowing businesses to better understand and optimize their marketing strategies for quicker decision-making cycles.
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