If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Linear

First-touch

Last interaction

Simple decay


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?


Explanation: If you want to identify which marketing effort is initially attracting people to your brand, the most suitable attribution model to use is **First-touch**. This model attributes all the credit for a conversion to the first touchpoint a customer interacts with before making a purchase or taking a desired action. By focusing on the first interaction, businesses can understand which marketing channels or campaigns are successful in capturing initial interest and driving users into the sales funnel. This information is particularly valuable for assessing the effectiveness of top-of-the-funnel marketing strategies aimed at raising brand awareness and attracting new customers. With the First-touch attribution model, marketers can allocate resources more effectively by investing in channels or campaigns that excel at generating initial engagement and interest in the brand, ultimately contributing to a higher conversion rate and improved overall marketing ROI.
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