Which of the following is NOT a stage in the buyer’s journey?

Decision

Consideration

Research

Awareness


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Explanation: Which of the following is NOT a stage in the buyer’s journey?


Explanation: The correct answer is **Research**. In the buyer's journey model, Research is not typically considered as a distinct stage. Instead, it is often encompassed within the broader stages of Awareness, Consideration, and Decision. During the Awareness stage, consumers become aware of a need or problem they have. They may start to research solutions or options available to address their needs, leading them into the Consideration stage. Here, consumers evaluate different products or services, comparing features, prices, and other factors to determine the best fit for their needs. Finally, in the Decision stage, consumers make a purchase decision based on their research and evaluation. While research is undoubtedly a critical aspect of the buyer's journey, it is usually integrated into the Consideration stage rather than being considered a separate stage on its own. Therefore, Research is not typically recognized as an individual stage in the buyer's journey model.
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