What symbol would you use to add a broad match modifier?

/

^

+

-


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What symbol would you use to add a broad match modifier?


Explanation: The correct answer is **+**. In search engine marketing, particularly in platforms like Google Ads, the **+** symbol is used to add a broad match modifier to keywords. When you prepend a keyword with a plus sign, it indicates that the term must be included in the user's search query, but variations and additional words can also be present. For example, if the keyword is "+running +shoes," the ad may appear for search queries like "best running shoes," "cheap running shoes," or "running shoes for women," as long as both "running" and "shoes" are included in the search query. However, it won't trigger ads for searches that don't contain both terms. This match type provides more control and specificity compared to broad match but allows for more flexibility than exact or phrase match types. By using the plus sign to add a broad match modifier, advertisers can target a broader audience while still ensuring relevance, helping to maximize reach and effectiveness of their advertising campaigns.
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