If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

A negative keyword

A phrase keyword

A broad match modifier**

A phrase match modifier


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?


Explanation: The correct answer is **A broad match modifier**. When you have a keyword set to broad match but want to ensure that certain words must be included in the search query for your ad to be displayed, you can use a broad match modifier. This is achieved by appending a plus sign (+) before the specific keywords that you want to make mandatory within the search query. For example, if your keyword is "+running shoes," your ad may appear for search queries like "buy running shoes," "best running shoes," or "running shoes for women," ensuring that the term "running" is included in the search query. However, your ad won't trigger for searches that don't contain the word "running." Broad match modifiers offer a balance between the flexibility of broad match and the specificity of phrase match, allowing advertisers to reach a broader audience while still ensuring relevance to their target keywords. This approach enables advertisers to refine their targeting and improve the precision of their ad campaigns, ultimately driving better performance and ROI. Therefore, selecting a broad match modifier is the correct choice when you want to specify certain keywords that must be present in the search query for your ad to be displayed, while still leveraging the benefits of broad match targeting.
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