What is one benefit of running search ads for brand keywords?

They always appear first in the search results, above other ads

They protect your traffic if a competitor bids on your brand keywords

They see a higher click-through rate than non-brand keywords

They are significantly less expensive than search ads for other keywords


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Explanation: What is one benefit of running search ads for brand keywords?


Explanation: The correct answer is **They protect your traffic if a competitor bids on your brand keywords**. Running search ads for brand keywords provides the benefit of safeguarding your traffic and ensuring that users searching for your brand name are directed to your website rather than a competitor's. When competitors bid on your brand keywords, there is a risk that their ads may appear above the organic search results for your brand terms, potentially diverting traffic away from your website. By running search ads for your brand keywords, you can ensure that your ads appear prominently at the top of the search results, above any competing ads, safeguarding your brand visibility and maintaining control over the user experience. Additionally, bidding on your brand keywords allows you to reinforce brand messaging, promote specific products or offers, and capture high-intent users who are already familiar with your brand, resulting in higher conversion rates and return on investment. Therefore, leveraging search ads for brand keywords not only protects your brand's online presence but also maximizes opportunities to engage with and convert valuable prospects actively searching for your brand.
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