Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

negative

phrase

broad

specific


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.


Explanation: The correct answer is **phrase**. When a keyword is set to the phrase match type, your ad will be triggered to display if the search term contains the same order of the words as your keyword, but it can also include additional words before or after the phrase. This match type offers a balance between the specificity of exact match and the flexibility of broad match. For example, if your keyword is "running shoes," your ad could be triggered by search terms like "best running shoes," "running shoes for men," or "running shoes on sale," as long as the phrase "running shoes" is present. This allows advertisers to target a more specific audience while still capturing relevant variations and long-tail keyword queries that may not match exactly. Using phrase match provides more control over ad targeting compared to broad match, where ads can be triggered by a wider range of search queries, and it offers more precision than broad match modifier. Therefore, setting a keyword to phrase match type ensures that your ad is shown to users searching for specific phrases related to your offering, increasing the relevance of your ads and potentially improving ad performance and return on investment.
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