Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

phrase

negative

exact

broad


Choose an option to see if it’s correct. Check the explanation below.

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One!. This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

Explanation: Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.


Explanation: The correct answer is **broad**. When a keyword is set to broad match type, your ad will be displayed when the search term contains any variation or combination of the words in your keyword, in any order. This match type offers the broadest reach among the different match types, allowing advertisers to capture a wide range of search queries related to their keyword, including misspellings, synonyms, related searches, and variations. For example, if your keyword is "running shoes," your ad could be triggered by search terms like "athletic shoes," "shoes for running," or "best sneakers for jogging," as they all contain variations or combinations of the words in your keyword. While broad match provides advertisers with maximum reach and visibility, it also carries the risk of showing ads for irrelevant or less relevant search queries, potentially resulting in wasted ad spend and lower conversion rates. Therefore, using broad match requires careful monitoring and ongoing optimization to ensure that ads are being shown to the most relevant audience and driving meaningful results. Despite its potential drawbacks, broad match can be valuable for advertisers looking to reach a broad audience and capture a wide range of potential customers, especially when used in conjunction with negative keywords and other targeting options to refine ad targeting and improve campaign performance.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: