Which of the following represents a phrase match keyword?

+smart tv

-smart tv

[smart tv]

“smart tv”


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Explanation: Which of the following represents a phrase match keyword?


Explanation: The correct answer is **“smart tv”**. In the context of keyword matching options in online advertising, a phrase match keyword is one that is enclosed in quotation marks. This match type allows ads to be triggered when the search query includes the exact phrase, "smart tv," in the specified order, but it can also contain additional words before or after the phrase. For example, if the phrase match keyword is "smart tv," the ad might appear for search queries such as "buy smart tv," "smart tv deals," or "best smart tv," as long as the phrase "smart tv" is present. However, it won't trigger for queries where the words are in a different order or where additional words are inserted within the phrase. Phrase match provides a balance between the broad reach of broad match and the precision of exact match, allowing advertisers to capture relevant variations of their target keywords while still maintaining control over ad targeting. Therefore, selecting **“smart tv”** as the phrase match keyword correctly represents the match type that includes the specified phrase but allows for additional words before or after it, ensuring that ads are shown to users searching for relevant variations of the keyword.
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