What are the three stages of the buyer’s journey?
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Correct answer: Awareness, Consideration, Decision.
Why this is the answer
The buyer's journey describes the active research process a potential buyer goes through leading up to a purchase. It consists of three stages: Awareness, Consideration, and Decision. In the Awareness stage, the buyer realizes they have a problem or opportunity. During the Consideration stage, they define their problem and research solutions. Finally, in the Decision stage, they choose a specific solution or vendor. "Attract, Engage, Delight" are stages of the inbound methodology, not the buyer's journey. "TOFU, MOFU, BOFU" are acronyms for Top of Funnel, Middle of Funnel, and Bottom of Funnel, which are related to content strategy and map to the buyer's journey stages but are not the stages themselves.
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