All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

URL

Page title

Meta description

Header tags

Site architecture


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: All of the following impact a website’s ability to rank on a search engine results page EXCEPT:


Explanation: The correct answer is **Meta description**. While URL, page title, header tags, and site architecture all significantly impact a website's ability to rank on a search engine results page (SERP), the meta description does not directly influence rankings. Instead, the meta description serves as a brief summary of the page's content displayed beneath the title tag in search results. While it doesn't directly impact rankings, a well-crafted meta description can enhance click-through rates by providing users with a concise preview of the page's content, encouraging them to click on the link. However, search engines primarily use meta descriptions to provide users with additional context about the page's content rather than for ranking purposes. Conversely, URL structure, page titles, header tags, and site architecture play crucial roles in SEO, as they help search engines understand the content, relevance, and structure of a website, thereby influencing its ranking position in SERPs. Therefore, recognizing that the meta description does not directly impact a website's ability to rank on a search engine results page is essential for understanding the key factors that affect SEO performance and visibility.
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