Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

“YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”

“While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”

“YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”


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Explanation: Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?


Explanation: The correct answer is **“YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”** YouTube's algorithm prioritizes user engagement as a key metric for determining the visibility of videos on the platform. Videos that captivate viewers and encourage them to watch till the end are more likely to be recommended to a wider audience. This means that focusing on creating engaging and high-quality video content is crucial for increasing visibility on the platform. By producing videos that resonate with the target audience, provide valuable information, entertain, or evoke emotions, businesses can enhance their chances of gaining traction and visibility on YouTube. Simply focusing on views or clicks may not necessarily result in increased visibility if the content fails to retain viewers' interest throughout the video. Therefore, prioritizing engagement and creating compelling content that keeps viewers engaged until the end is essential for optimizing visibility and performance on YouTube.
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