Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Traveling in Boston

Traveling in Boston during the winter

Travel in Boston during the winter

Where to travel in Boston

What's it like to travel in Boston

Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Explanation: The selected options, " correct: trueTraveling in Boston" and " correct: trueTraveling in Boston during the winter," would generate the ad because they match the phrase-match keyword "traveling in Boston." In phrase match, the ad will be triggered when the search query contains the exact phrase specified in the keyword, in the same order. Therefore, both search queries align with the specified keyword, ensuring that the ad appears when users search for those specific terms. However, the other options, like "Travel in Boston during the winter," do not match the keyword precisely because the word "travel" is separated from "in Boston," altering the intended phrase and potentially leading to different search intents. Therefore, the selected answers accurately demonstrate the functionality of phrase-match keywords by ensuring that the ad appears only when the search query closely matches the specified phrase.

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Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Explanation: Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

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