True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

True

False


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”


Explanation: The selected answer, " correct: trueTrue," is correct. By modifying the broad match keyword to "+men's dress shoes," you can ensure that the ad is specifically delivered to people searching for dress shoes for men. The use of the plus sign (+) before the term "men's dress shoes" indicates that this term must be included in the user's search query for the ad to be triggered. Additionally, broad match keywords allow for variations and synonyms of the specified terms to trigger the ad, which can help capture relevant searches even if they don't exactly match the keyword. Therefore, by adding the plus sign to "men's dress shoes" in the keyword, the ad will be shown to users whose search queries include this specific term, ensuring that it reaches the intended audience looking for men's dress shoes specifically. This approach enhances the relevance of the ad to the user's search intent, leading to higher click-through rates and better overall performance of the advertising campaign targeting dress shoes for men.
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