True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

True

False


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.


Explanation: False. When starting out with paid ads and uncertain about your persona's search behavior, it's advisable to begin with broader match types and gradually refine them based on the data gathered. Starting with a narrow search may limit your ad's visibility and potential reach, especially if you haven't yet pinpointed the exact keywords or phrases your target audience is using. By utilizing broad match types initially, you allow your ads to appear for a wider range of search queries related to your product or service. This broader approach enables you to gather valuable insights into how users are searching, which keywords are driving traffic, and what terms are leading to conversions. Over time, as you collect more data and gain a better understanding of your audience's search patterns, you can then adjust your targeting strategy and gradually transition to narrower match types to improve ad relevance and efficiency. Therefore, moving from a narrower search to a broad match would be counterproductive when you're just starting out with paid ads and still exploring your persona's search behavior.
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