What symbol would you use to add a negative keyword?

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Explanation: What symbol would you use to add a negative keyword?


Explanation: The correct symbol to add a negative keyword is "-" correct: true. Negative keywords are an essential component of search engine marketing campaigns as they allow advertisers to specify which search terms they do not want their ads to appear for. By adding a minus sign (-) directly in front of a keyword or keyword phrase, advertisers inform the search engine that their ads should not be triggered when users search for that particular term. This helps advertisers prevent their ads from showing to irrelevant or unqualified audiences, thus improving the overall relevance and efficiency of their campaigns. For example, if a company selling luxury watches wants to exclude searches related to "cheap" or "affordable" watches, they can add negative keywords such as "-cheap" or "-affordable" to ensure their ads don't appear for those queries. Utilizing negative keywords helps advertisers save budget by focusing their ad spend on the most relevant and valuable search queries, ultimately leading to better performance and ROI. Therefore, the minus sign (-) is the symbol used to add a negative keyword, making the selected answer correct.
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