From top to bottom, what should your search account structure hierarchy look like?

Campaigns, ad groups, keywords

Ad groups, campaigns, keywords

Keywords, campaigns, ad groups

Keywords, ad groups, campaigns


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: From top to bottom, what should your search account structure hierarchy look like?


Explanation: The correct hierarchy for a search account structure, from top to bottom, should be "Campaigns, ad groups, keywords**." This hierarchical structure is fundamental to organizing and managing search advertising campaigns effectively. At the top level are campaigns, which serve as containers for organizing ad groups and setting overarching campaign settings, such as budget, targeting, and ad scheduling. Within each campaign, ad groups are created to group together related keywords and ads that share a common theme or objective. Ad groups allow advertisers to organize their campaigns further and tailor their ad messaging and targeting more precisely to specific audiences or topics. Finally, keywords are added within each ad group to trigger the ads when users search for relevant terms or phrases. Keywords are the building blocks of search advertising, and selecting the right keywords and match types is crucial for ensuring ad relevance and reaching the intended audience effectively. By structuring campaigns with this hierarchy—starting with campaigns at the top level, followed by ad groups, and then keywords—advertisers can maintain organization, control, and relevancy within their search advertising accounts, ultimately leading to better performance and ROI. Therefore, the correct hierarchy for a search account structure is campaigns at the top level, followed by ad groups, and finally, keywords, as indicated in the selected answer.
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