Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

broad

exact

specific

negative


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.


Explanation: The selected answer, "exact," is correct. In search engine marketing, match types determine how closely a search query must match a keyword in order for an ad to be triggered. With the exact match type, ads are only shown when the search term precisely matches the keyword or a very close variation of it. This match type provides advertisers with precise control over when their ads are displayed, ensuring that they are relevant to the user's search intent. Exact match is ideal for targeting specific keywords and ensuring that ad spend is allocated efficiently to highly relevant searches, resulting in better click-through rates and conversion rates. By using the exact match type, advertisers can maximize the relevance and effectiveness of their ads, reaching users who are actively searching for the products or services they offer. Therefore, the selected answer accurately describes the behavior of keywords set to the exact match type, making it correct.
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