Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.

email service provider (ESP)

general data protection regulation (GDPR)

brand indicators for message identification (BIMI)

inbox service provider (ISP)

Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.

Explanation: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the **inbox service provider (ISP)** assigns to your organization as it receives emails from your brand. ISPs play a critical role in determining the fate of your email campaigns by evaluating various factors to decide whether your emails should be delivered to recipients' inboxes or filtered into spam folders. Sender reputation is one of the key metrics ISPs use to assess the trustworthiness of senders and the quality of their email campaigns. It is influenced by factors such as recipient engagement, spam complaint rates, email authentication practices (such as SPF, DKIM, and DMARC), and overall sending behavior. A positive sender reputation signals to ISPs that your emails are wanted by recipients and are less likely to be spam, increasing the likelihood of inbox placement. Conversely, a poor sender reputation can lead to email delivery issues, including being filtered into spam folders or blocked altogether. Therefore, maintaining a positive sender reputation is essential for ensuring that your emails reach recipients' inboxes and contribute to the success of your email marketing efforts.

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Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.

Explanation: Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.

Special Bundle Offer HubSpot Roll. All in One

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