Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.

implicit consent, single opt-in

implicit consent, double opt-in

explicit consent, single opt-in

explicit consent, double opt-in


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.


Explanation: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as **implicit consent** and **single opt-in**. Implicit consent is inferred from the existing relationship between the customer and the company, in this case, the purchase transaction, which suggests a reasonable expectation of receiving related communications. Single opt-in refers to the process where the customer's consent to receive marketing emails is obtained once, typically at the point of making a purchase or signing up for an account, without requiring a separate confirmation step. In this scenario, the customer's action of making a purchase implies consent to receive marketing emails, while the single opt-in process captures this consent without additional confirmation. While implicit consent may vary in acceptability depending on regional regulations and industry standards, single opt-in is a common method for obtaining consent in situations where there is a clear pre-existing relationship between the customer and the company. This approach allows companies to efficiently engage with customers who have indicated an interest in receiving marketing communications, while also respecting their preferences and maintaining compliance with relevant regulations. Therefore, the combination of implicit consent and single opt-in accurately describes the scenario where a customer makes a purchase and subsequently receives marketing emails from the company.
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