Select all that apply. Which of the following are principles of the CAN-SPAM Act?

You can’t have deceptive subject lines.

Your message must include a valid physical postal address.

Your message must include a valid in-country phone number.

Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Which of the following are principles of the CAN-SPAM Act?


Explanation: The principles of the CAN-SPAM Act include **You can’t have deceptive subject lines**, **Your message must include a valid physical postal address**, and **Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button**. These principles are foundational to the CAN-SPAM Act, which aims to regulate commercial email messages and protect recipients from deceptive or unwanted emails. Prohibiting deceptive subject lines ensures that email content accurately reflects the message's intent and prevents misleading or false claims in subject lines to increase open rates. Requiring a valid physical postal address in email messages establishes transparency and allows recipients to identify the sender's location, providing a means for contacting or opting out of future communications. Additionally, mandating a clear mechanism for recipients to opt out, such as an "unsubscribe" button, gives recipients control over their email preferences and ensures compliance with their requests to stop receiving commercial emails. These principles help promote transparency, honesty, and accountability in email marketing practices, contributing to a positive user experience and fostering trust between senders and recipients. Therefore, adhering to these principles is essential for email marketers to comply with the CAN-SPAM Act and maintain ethical email marketing practices.
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