What is the recommended amount of characters for preview text?

20 characters

70 characters

140 characters

300 characters


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What is the recommended amount of characters for preview text?


Explanation: The recommended amount of characters for preview text is **140 characters**. Preview text, also known as preheader text or snippet text, is the brief summary or teaser text that appears alongside the subject line in an email inbox. Its purpose is to provide additional context or enticement to encourage recipients to open the email. While the exact character limit for preview text may vary depending on the email client or device, a common guideline is to aim for around 140 characters. This length ensures that the preview text is concise and impactful, providing enough information to complement the subject line without overwhelming or cluttering the recipient's inbox. Additionally, many email clients display a preview of approximately 140 characters, making it a practical target length for optimizing preview text across different platforms. By crafting compelling and informative preview text within this character limit, email marketers can enhance the effectiveness of their subject lines and increase the likelihood of recipients opening their emails. Therefore, aiming for around 140 characters is the recommended approach for optimizing preview text in email marketing campaigns.
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