You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?

Low-performing because it’s less than the average CTR

High-performing because it’s relatively close to the campaign’s average CTR

Low-performing because any CTR under 5% is underperforming

Needs further context, especially of the industry specific benchmark


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?


Explanation: The correct answer is **Needs further context, especially of the industry specific benchmark**. Comparing the click-through rate (CTR) of an email campaign to its average CTR provides some insight into its performance relative to other emails in the campaign, but it doesn't necessarily indicate whether the CTR is high-performing or low-performing in an absolute sense. To make a more accurate assessment, additional context is needed, particularly industry-specific benchmarks or historical performance data. What might be considered high-performing in one industry could be below average in another. For instance, a CTR of 2.7% might be relatively low for emails in one industry but above average for emails in another. Therefore, understanding industry benchmarks or historical performance metrics can help provide a more accurate evaluation of whether the last email's CTR is high-performing or low-performing. Without this context, it's challenging to determine the email's performance conclusively.
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