True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).

True

False


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).


Explanation: The correct answer is **True**. When conducting email A/B testing and creating test groups, it's essential that both groups are a sample of your overall audience, both in size and in representation of your contacts. This ensures that the results of the A/B test are reliable and applicable to your entire audience, rather than being skewed or biased due to disproportionate sampling. By randomly selecting a subset of your audience to participate in the A/B test, you can ensure that both groups are representative of your overall audience demographics, behaviors, preferences, and characteristics. This allows for more accurate comparisons between the two versions of the marketing material or elements being tested and provides insights that can be applied to optimize future campaigns for the entire audience. Therefore, ensuring that both test groups are a sample of your overall audience is crucial for obtaining valid and actionable results from email A/B testing.
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