Why is it important that your ESP integrates with your CRM?

Because your delivery rate will not register if an explicit contact is not connected to the open.

Because your segmentation capabilities depend on the amount of information you’ve gained from your audience.

Because your automation capabilities depend on the amount of information you’ve gained from your audience.

Because it’s important to track contacts that unsubscribed, so you can send them a specified re-enagagement campaign.


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Explanation: Why is it important that your ESP integrates with your CRM?


Explanation: The correct answer is **Because your segmentation capabilities depend on the amount of information you’ve gained from your audience**. Integration between your Email Service Provider (ESP) and Customer Relationship Management (CRM) system is crucial for enhancing segmentation capabilities. Segmentation involves dividing your audience into smaller, more targeted groups based on specific criteria such as demographics, behaviors, or preferences. By integrating the ESP with the CRM, you can access a wealth of valuable customer data stored in the CRM, including purchase history, engagement metrics, and preferences. This comprehensive data enables more precise segmentation, allowing you to tailor email campaigns to the unique needs and interests of different segments. Effective segmentation leads to more relevant and personalized communication, which in turn improves engagement, conversion rates, and overall campaign performance. Therefore, integrating your ESP with your CRM is essential for leveraging the full potential of segmentation and maximizing the effectiveness of your email marketing efforts.
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