Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.

implicit consent, single opt-in

implicit consent, double opt-in

explicit consent, single opt-in

explicit consent, double opt-in


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.


Explanation: The correct answer is **explicit consent, double opt-in**. In this scenario, the customer has explicitly expressed their consent to receive promotional materials by checking the box on the form. Additionally, by sending a follow-up email asking for confirmation, you're implementing a double opt-in process, which requires the customer to confirm their subscription by taking a deliberate action, typically clicking a confirmation link in the email. This approach ensures that the customer's consent is explicit and verified, enhancing transparency and compliance with privacy regulations like GDPR and CCPA. Double opt-in also helps mitigate the risk of inadvertently sending marketing materials to individuals who may have provided incorrect or unauthorized email addresses, leading to better engagement rates and improved email deliverability in the long run. Therefore, explicit consent combined with a double opt-in process ensures that recipients actively confirm their interest in receiving promotional content, fostering a stronger and more compliant email marketing strategy.
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