When you think about your sales organization as a flywheel, which of the following is the best goal to have?

Find ways to reduce force and increase friction.

Find ways to increase force and friction.

Find ways to decrease force and friction.

Find ways to increase force and reduce friction.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: When you think about your sales organization as a flywheel, which of the following is the best goal to have?


Explanation: The correct answer is **Find ways to increase force and reduce friction**. In the context of the flywheel model, force represents the momentum generated by your sales efforts, while friction refers to the obstacles or inefficiencies within your sales process. By aiming to increase force, you're focusing on strategies to amplify the positive momentum generated by your sales activities, such as increasing lead generation, improving conversion rates, and enhancing customer retention. Simultaneously, reducing friction involves identifying and eliminating any barriers or inefficiencies that impede the smooth flow of your sales process, such as cumbersome paperwork, lengthy approval processes, or communication bottlenecks. By increasing force and reducing friction, you're striving to create a sales environment where momentum builds naturally and effortlessly, leading to sustained growth and success for your organization.
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