Fill in the blank: The purpose of the align phase is to align your team with ______.

your target buyer

your company goals

market trends

industry best practices


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Explanation: Fill in the blank: The purpose of the align phase is to align your team with ______.


Explanation: The correct answer is **your target buyer**. In the frictionless selling framework, the align phase focuses on synchronizing the efforts of the sales team with the needs and preferences of the target audience or buyer personas. By aligning with the target buyer, sales teams can tailor their approach, messaging, and solutions to resonate effectively with potential customers, thereby increasing the likelihood of successful engagement and conversion. This alignment ensures that sales efforts are customer-centric and aligned with the buyer's journey, leading to more meaningful interactions and higher levels of customer satisfaction. Moreover, by understanding and aligning with the target buyer, sales teams can identify opportunities for differentiation and value proposition refinement, enabling them to stand out in competitive markets and drive revenue growth. Therefore, the purpose of the align phase is to align your team with your target buyer, ensuring that sales strategies and activities are directed towards meeting the specific needs and preferences of the intended audience.
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