If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?

Enable

Align

Transform


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Explanation: If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?


Explanation: The correct answer is **Enable**. When a sales team is struggling to prioritize their leads, the Enable phase of the frictionless selling framework becomes the most helpful. The Enable phase focuses on empowering the sales team by providing them with the necessary tools, resources, and support to streamline their workflow and maximize their efficiency. In this context, enabling the sales team involves equipping them with lead prioritization techniques, such as lead scoring models, ideal customer profiles, and qualification criteria. Through proper training, guidance, and access to relevant technologies, sales representatives can effectively prioritize their leads based on factors such as readiness to buy, potential value, and alignment with the company's target market. Additionally, the Enable phase may involve implementing automation tools or CRM systems that facilitate lead tracking, organization, and follow-up, further enhancing the team's ability to manage and prioritize leads effectively. By addressing the challenges related to lead prioritization during the Enable phase, the sales team can optimize their efforts, focus on high-value opportunities, and ultimately drive better results. Therefore, the selected answer accurately identifies the Enable phase as the most helpful stage for a struggling sales team to address lead prioritization issues within the frictionless selling framework.
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