If a sales team tends to have hostile negotiations with their prospects, which phase of the frictionless selling framework will be most helpful to them?

Enable

Align

Transform


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Explanation: If a sales team tends to have hostile negotiations with their prospects, which phase of the frictionless selling framework will be most helpful to them?


Explanation: The correct answer is **Align**. When a sales team consistently experiences hostile negotiations with prospects, the Align phase of the frictionless selling framework becomes the most valuable. The Align phase emphasizes the alignment of sales strategies and practices with the needs and expectations of customers to foster positive interactions and outcomes. In the context of hostile negotiations, the Align phase involves reevaluating the sales approach to ensure it promotes collaboration, trust, and mutual benefit during negotiations. This may include training sales professionals on effective negotiation techniques, emphasizing empathy and active listening skills, and aligning sales incentives with customer satisfaction rather than solely focusing on closing deals. Additionally, the Align phase encourages the development of win-win solutions that address the concerns and objectives of both parties, fostering long-term relationships and loyalty. By aligning negotiation practices with customer-centric principles, the sales team can mitigate hostility, build rapport, and achieve more favorable outcomes for both the company and the customer. Ultimately, the Align phase serves as a catalyst for transforming adversarial negotiations into collaborative and constructive interactions, leading to improved sales performance and customer satisfaction. Therefore, the selected answer accurately identifies the Align phase as the most beneficial stage for addressing issues related to hostile negotiations within the frictionless selling framework.
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