Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.

Another name for business revenue.

The metric your team should not focus on because it’s distracting and pulls away from more important metrics.

A single metric that’s used to show progress throughout the entire engagement, from the start of the strategy to the end of the continuous improvement phase.

None of the above.


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Explanation: Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?


Explanation: The correct answer is **A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal**. In Growth-Driven Design (GDD), a focus metric is a specific key performance indicator (KPI) chosen to align with each focus area. It serves as a guiding light for the team, directing their efforts towards achieving the overarching goal associated with that particular area of focus. By concentrating on a single metric, teams can maintain clarity and alignment throughout the process, ensuring that all actions and initiatives contribute directly to making measurable progress toward the defined objective. This focused approach aids in effective ideation, prioritization of tasks, and decision-making, streamlining efforts and maximizing the impact of optimization efforts on the website's performance. Additionally, the focus metric serves as a tangible measure of success, allowing teams to track their progress over time and adjust strategies as needed to stay on course towards achieving their goals.
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