Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

“Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring” our product or service to help with.”

“Each page on the website has a specific job. Jobs to Be Done is a framework that helps our team while wireframing to ensure the elements on the page match the job that page is trying to accomplish.”

“Jobs to Be Done is a survey we can send to existing customers to better understand the people they interact with at work, including influencers and decision makers.”

“Jobs to Be Done is a document primarily used by software companies. Because we’re in manufacturing, we can skip this step because it doesn’t apply.”


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?


Explanation: The correct answer is, **“Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are ‘hiring’ our product or service to help with.”** This response best encapsulates the essence of the Jobs to Be Done framework, which focuses on understanding the underlying needs and motivations of customers. By framing customers' interactions with products or services as "hiring" them to make progress in specific areas of their lives, the Jobs to Be Done framework provides valuable insights into customer behavior and decision-making processes. It goes beyond surface-level preferences or features to uncover the deeper reasons why customers choose certain solutions over others. This understanding is essential for tailoring products and services to meet customer needs effectively and drive meaningful outcomes. Therefore, this response accurately captures the purpose and significance of the Jobs to Be Done step in the strategy stage.
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