True or false? Most buyers start researching potential solutions before they meet with a salesperson.

True

False


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Explanation: True or false? Most buyers start researching potential solutions before they meet with a salesperson.


Explanation: The statement "Most buyers start researching potential solutions before they meet with a salesperson" is indeed **True**. In today's digital age, the buying process has undergone a significant shift, with a wealth of information readily available online. Before engaging with a salesperson, buyers often conduct extensive research to educate themselves about various products, services, and solutions available in the market. This preliminary research allows buyers to gain a deeper understanding of their needs, evaluate different options, and compare features and prices—all before reaching out to a sales representative. The availability of online resources such as search engines, social media, review platforms, and company websites empowers buyers to gather information independently and make informed decisions. As a result, by the time buyers engage with a salesperson, they are typically well-informed and may have already formed preferences or narrowed down their choices based on their pre-purchase research. Therefore, the statement accurately reflects the modern buyer behavior, making **True** the correct answer. Conversely, marking the statement as False would be misleading, as it contradicts the prevailing trend observed in consumer behavior, where pre-purchase research is increasingly common and influential in shaping purchasing decisions.
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