True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

True

False


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Explanation: True or false? It’s a best practice to gate and deliver the majority of your content over live chat.


Explanation: The statement "It’s a best practice to gate and deliver the majority of your content over live chat" is **False**. While live chat can be a valuable tool for engaging with prospects and customers in real-time and providing immediate assistance, gating and delivering the majority of content exclusively through live chat is not considered a best practice. Gating content refers to requiring users to provide their contact information or complete a form before accessing the content. While gating content can be effective for lead generation and capturing prospect information, it's important to strike a balance and offer a variety of content delivery options to cater to different preferences and needs. Delivering the majority of content exclusively through live chat can limit accessibility and hinder the reach of content, especially for prospects who prefer to consume content at their own pace or through other channels such as email or self-service portals. Additionally, gating content over live chat may create friction in the user experience and deter prospects from engaging with the content altogether. Therefore, while live chat can complement content delivery strategies and provide additional support, it's not advisable to rely solely on live chat for delivering the majority of content. Hence, the correct answer is **False**, as it highlights that gating and delivering content predominantly through live chat is not considered a best practice in content marketing and customer engagement strategies.
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