What could a marketer use in the engage stage to engage with different segments of their audience?
Ad retargeting
Calling
Pillar pages
All of the above
Choose an option to see if it’s correct. Check the explanation below.
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Explanation: What could a marketer use in the engage stage to engage with different segments of their audience?
Explanation: The correct answer is **Ad retargeting**. In the engage stage of the inbound methodology, marketers aim to deepen their engagement with prospects by delivering relevant and personalized content that resonates with their interests and needs. Ad retargeting is a powerful tool that allows marketers to engage with different segments of their audience effectively. By leveraging data collected during the attract and convert stages, such as website visits or interactions with specific content, marketers can retarget ads to individuals based on their behavior and preferences. This enables them to deliver tailored messaging and offers to different segments of their audience, increasing the likelihood of driving further engagement and conversion. Ad retargeting allows marketers to stay top-of-mind with prospects, nurture them through the buyer's journey, and ultimately, guide them towards making a purchase decision. Therefore, ad retargeting is a valuable strategy for engaging with different segments of the audience during the engage stage, helping marketers build stronger relationships and drive meaningful interactions with their prospects.
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