Roughly how long should your buyer persona interviews take?

10 minutes

1 hour

20 minutes

20 minutes a week for a month


Choose an option to see if it’s correct. Check the explanation below.

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One!. This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

Explanation: Roughly how long should your buyer persona interviews take?


Explanation: The correct answer is **20 minutes**. Buyer persona interviews should ideally last around 20 minutes to ensure that you gather sufficient information while respecting the time of the interviewees. This duration allows for a comprehensive exploration of key topics and questions related to the persona's goals, challenges, preferences, and behaviors without becoming overly lengthy or burdensome. It strikes a balance between obtaining valuable insights and keeping the interview focused and efficient. Longer interviews might risk losing the interviewee's attention or result in fatigue, leading to less reliable responses or incomplete information. Conversely, shorter interviews may not delve deep enough into the nuances of the persona's characteristics or provide a holistic understanding of their needs and motivations. Therefore, aiming for interviews lasting approximately 20 minutes allows for meaningful conversations that yield actionable insights to inform your marketing strategies and initiatives effectively.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: