What is a buyer persona?

Your customers

A fictional representation of your ideal customer

A summary of your last 10 customers

People who aren't a good fit for your business


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Explanation: What is a buyer persona?


Explanation: The correct answer is **A fictional representation of your ideal customer**. A buyer persona is essentially a detailed profile of your ideal customer, based on market research and real data about your existing customers. It goes beyond basic demographic information to include insights into the goals, challenges, pain points, preferences, and behavior patterns of your target audience. By creating buyer personas, businesses can better understand and empathize with their customers, tailor their marketing strategies and messaging to resonate with specific audience segments, and ultimately improve their overall customer experience. These fictional representations help companies align their products, services, and marketing efforts with the needs and desires of their ideal customers, thereby increasing the effectiveness of their marketing campaigns and driving business growth. Therefore, a buyer persona serves as a valuable tool for businesses to conceptualize and empathize with their target audience, guiding strategic decision-making and marketing initiatives.
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